Lexus

Rapid-response customer relations website

Lexus engaged Crowd Favorite to create a site that would overhaul their existing quality control management system, streamlining and accelerating the process for greater customer safety and satisfaction.






Challenge

Lexus’s quality control process was disjointed (involving both the marketing and IT departments) and lengthy. They needed a system in which a single department could act quickly to alert customers of recalls.

Solution

Crowd Favorite’s team of user experience design and WordPress development experts created an easy-to-use site supporting VIN database access, allowing Lexus to consolidate their quality control team, readily collect vital information, and notify affected customers in real time.

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