National Geographic

Customized blog and tablet app

National Geographic had been experiencing repeated success with its migrations to WordPress. With their new success, National Geographic wanted to develop an experimental blog that would cover a team of writers and their exploration to Everest.






Challenge

Crowd Favorite was asked to create a live Everest expedition blog for National Geographic writers, explorers, and photographers to chart their experiences in real-time throughout the adventures.

Solution

Using the WordPress CMS, Crowd Favorite built a blog focused on published content and media with a number of permission that was easy to use for the less technical members of the National Geographic team. We then maximized user accessibility by developing a tablet app that paired seamlessly with the site, and customized a private feed for the IT team to display teasers and encourage app subscribers.

Everest-desktop

Computer-homepage