Disney D23

High-traffic WordPress membership site

Disney approached Crowd Favorite to redevelop their official fan club site, D23.com. Crowd Favorite migrated the site to WordPress, rebuilding it with robust, flexible functionality and implementing a membership platform to create the largest membership site on WordPress CMS to date. The site now supports over 5M users per day.

Challenge

Built on a proprietary system, Disney’s D23 fan club site suffered from outdated design, a poor user experience, and limited administrative functionality that made content updates challenging for Disney’s team.

Solution

Crowd Favorite overhauled the site’s architecture, functionality and design, improving the user experience and simplifying content management for Disney. We also implemented a membership platform, enabling users to register for access to gated content. The site now supports over 5M users per day.

“This project was collaborative effort involving several Disney teams. It was Crowd Favorite's diligence and support was that got us over the finish line with a site we can be proud of!”
–Hanan Abohebeish, Digital Media Manager

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