Digital Strategy

Aligning Strategy with Growth for an Unmatched Success

Solving Enterprise Challenges
with Digital Strategy

When it comes to digital transformation, enterprises face a complex array of challenges, from optimizing diverse technologies to creating customer experiences that drive meaningful engagement. At Crowd Favorite we have helped hundreds of clients navigate the complexities of the digital landscape, delivering innovative solutions that drive growth and success. Our expertise in Web Application Development, Custom Online Applications, and Composable DXP solutions allows us to provide a personalized digital strategy tailored to your unique business needs.

The Right Digital Strategy
Address Common Pain Points:

  • Fragmented Systems: Integrating multiple platforms into a cohesive digital experience.
  • Scaling Customer Engagement: Building digital strategies that meet evolving customer expectations.
  • Optimizing ROI: Implementing cost-effective solutions that deliver measurable business growth.
  • Navigating Rapid Market Changes: Ensuring agility in an unpredictable business landscape.

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We have the experience and commitment to provide you with Information Architecture for both Open Source and mixed systems.

Our team is ready to talk!

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A Personalized Approach to Digital Success

At Crowd Favorite, our approach to digital strategy is driven by over 17 years of experience working with leading brands. We don’t just provide a roadmap; we craft strategies that evolve alongside your business, driving growth and fostering long-term engagement.

  • Years of Proven Success: Our team has a track record of delivering successful digital strategies for Fortune 500 clients across diverse industries, including Disney, Campbell Soup Company, and Nvidia.
  • Customized Solutions: We develop strategies aligned to each client’s unique goals, from utilizing cutting-edge platforms like WordPress and Drupal to optimizing omnichannel experiences.
  • Data-Driven Insights: Through comprehensive data analytics, we uncover valuable user insights that shape impactful, targeted strategies.
  • Collaborative Process: At every step, we work closely with your team to ensure alignment with your goals, evolving needs, and broader vision.
  • Client-Focused Mission: At Crowd Favorite, we believe in empowering our clients through innovation and transparency, offering strategic solutions that prioritize customer engagement and long-term value.

Our Digital Strategy Experience

With hundreds of projects completed, millions in client-driven ROI, and a record of client satisfaction, our digital strategy services go beyond mere consulting—we deliver measurable impact.

  • Providing Digital Strategy in the Enterprise since 2007
  • Average client relationship spans 8 years—four times the industry standard
  • Driving Consistent ROI Growth Across Fortune 500 Clients

Clients We Work With

Success Stories: Driving Transformation Across Industries

Janus Henderson

Client: Janus Henderson

Challenge: Janus Henderson's digital environment relied on a complex, highly modular system that required every page to be built from individual blocks. This setup created challenges in managing content at scale, especially under tight deadlines for global rebranding efforts.

Solution: Crowd Favorite collaborated with Janus Henderson to transition from a fragmented modular setup to a streamlined, template-driven WordPress solution. This required an extensive audit of existing content types, deconstructing and categorizing various content blocks and user roles. Together, we implemented a microservices framework that separated dynamic data—such as product information and disclosures—into manageable components. This shift allowed WordPress to handle content presentation while back-end services managed data, resulting in a scalable and efficient system.

Results: 

  • 80% Reduction in Page Assembly Time: Transitioning to templates drastically reduced the time needed to assemble and update pages, facilitating faster content delivery.
  • 30% Efficiency Increase in Workflow: The deconstruction of user roles allowed compliance, legal, and product teams to directly manage their content, streamlining workflows.
  • Enhanced Compliance Control: A new disclosure management tool ensured that regulatory information remained consistent and trackable across different pages and platforms, reducing risks.
  • Scalable Product Filters and Customization: Product data and disclosures were tailored dynamically across multiple investor types, share classes, and geographies—scaling to match Janus Henderson's diverse audience needs.
Lexus Digital Strategy

Client: Lexus

Challenge: Lexus needed a unified customer portal capable of integrating diverse data streams from multiple business units, such as service history, vehicle information, and personalized offers. The existing system created fragmented experiences, requiring customers to navigate through different platforms to access essential information. Lexus sought a streamlined solution that would elevate customer experience by delivering all relevant data in one intuitive interface.

Solution:  Crowd Favorite developed a comprehensive digital strategy that consolidated Lexus’s data sources into a cohesive, user-friendly portal. The solution utilized a robust API framework to connect and synchronize information from each business unit, ensuring real-time data accuracy and easy access for customers. We also implemented a flexible design that allowed Lexus to personalize the experience based on user profiles, showing relevant information and offers. This unified portal was tailored to match Lexus’s brand values of luxury and reliability, creating a seamless, premium experience for customers.

Results:

  • 35% Increase in Customer Satisfaction: The new portal improved customer satisfaction by providing a one-stop platform for all vehicle-related information and services.
  • Unified Data Experience: Customers now have a single access point for service history, personalized offers, and real-time vehicle information, reducing friction and enhancing usability.
  • Increased Brand Loyalty: With easier access to essential resources and tailored content, Lexus experienced a notable increase in brand loyalty and engagement.

Technology Stack for Digital Strategy

Our team is well-versed in a variety of platforms and tools that enable seamless integration and customization to fit your organization’s specific needs. We work across Open Source systems like WordPress and Drupal and can incorporate SaaS or proprietary solutions when necessary. By aligning with your preferred technology stack, we create a tailored experience that works for your organization, whether in data integration, content management, or customer experience design.

Technology Expertise

Ready to Transform Your Digital Strategy?

Partner with Crowd Favorite to create a digital strategy that not only drives growth but positions your brand as a leader in your industry.

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