Campbell Soup Company has seven interactive and engaging children's games based on “Finn & Friends”, a characterization of their popular Goldfish Crackers brands. They launched a new website to introduce exciting characters without introducing website vulnerabilities and ensuring their youth-centric websites were safe and well-designed.
Challenge
Campbell Soup Company has a rigorous internal process for ensuring their websites are secure from vulnerabilities, meet marketing and branding requirements, and conform to accessibility standards. They needed to launch a new website quickly that would not be delayed by those regulations.
Solution
In leveraging prior custom development, Crowd Favorite limited code changes allowing the internal security and vulnerability scanning teams to save time and resources. Utilizing current designs and an existing framework for the site, Crowd Favorite delivered a custom WordPress website, and provided a solution that could be utilized for many future sites. By producing a custom framework, the team at Campell’s Soup Company was able to quickly create websites for their various brands in ⅓ of the time.
Results
With a mindset for building Digital Ecosystems, Crowd Favorite believes every project’s deliverables should be scalable, reusable, and sustainable. Campbell Soup Company engaged Crowd Favorite to build a new, custom themed website to launch at the same time as a marketing campaign centered around games for kids. The best solution was to create a website framework that could be used for this marketing campaign, as well as the many future campaigns scheduled for the year. Crowd Favorite got to work coding an interactive marketing site that could be used as a framework for additional brands and future marketing campaigns.
This solution enabled Campbell Soup Company marketing team to expand the Finn & Friends game universe with new characters, called the Epic Crunch Heroes, on their own, unique, website with the confidence that their internal information technology team’s strict standards would be met.
The leadership team at Campbell Soup Company builds on their rich tradition, by focusing on making food that people enjoy and trust. This trust must be delivered through every aspect of their company, including their website. Through engagement with Crowd Favorite, Campbell Soup Company launched a new marketing campaign website 81% faster than the previous site with 33% less investment.
If you are interested in learning more about how reduced cost and increased speed to launch could help you, contact us here.
