Published on by Alex Nitu, Product Manager / Technical Strategist
Good to See You Again!
Guess what? We're using DXP ToolKit on this page, so we can tell you were recently on the DXP ToolKit website. That makes us think you're ready to start creating powerful, personalized marketing campaigns that convert! So why not get right to it?
Introducing DXP ToolKit 2.0
We are excited to announce the release of the latest DXP ToolKit, version 2.0, which is packed with new features and integrations designed to provide unparalleled personalization and analytics capabilities to amp up your digital marketing campaigns. Available for all WordPress websites, DXP ToolKit is easy to use and requires no previous technical knowledge. DXP ToolKit will take your personalized marketing campaigns to the next level!
In this article you will learn:
- What is DXP ToolKit
- How & why we’ve built DXP ToolKit 2.0
- What are the 8 biggest new features included in DXP ToolKit 2.0:
- How to upgrade to DXP ToolKit 2.0 in one simple step
- Where to get DXP ToolKit!
1. Data-Driven Personalization
Monitor, measure, and analyze the effectiveness of your personalized marketing campaigns.
Version 2.0 of DXP ToolKit brings a new level of personalization analytics to the table, helping marketers gain a deeper understanding of customer behavior and preferences. This enables digital marketers to create more targeted and personalized marketing campaigns that resonate with their audience and drive engagement, conversions, and customer loyalty.
With an insightful and easy-to-use reporting dashboard at your fingertips, you're able to see at-a-glance how well your personalization rules are performing and keep track of how many times you’ve used a persona rule across your campaigns. You'll also be able to track how accurate your campaign targeting is by monitoring the audience reach of your persona rules.
Improved decision making
The new personalization analytics dashboard available in DXP ToolKit 2.0 provides valuable insights into the performance of personalized content, allowing you to make data-driven decisions. By understanding which personalization rules are most effective, you can optimize your personalization strategy to better engage users and drive desired outcomes.
The ability to enable or disable conditions directly from the dashboard simplifies the management of personalized content, allowing you to easily experiment with different content variations and strategies without the need to delete or recreate persona rules, saving time and effort.
The personalization analytics dashboard gives a clear overview of the personalization efforts and their results, making it easier for you to communicate the value and effectiveness of your personalization strategies to your stakeholders.
2. Blazingly Faster Than Ever
An enhancement that improves content delivery performance, ensures scalability and allows additional integrations.
Developing version 2.0 of DXP ToolKit was not without its challenges. Improving performance while maintaining a seamless user experience required significant optimization efforts. We worked tirelessly to fine-tune our platform to handle higher traffic volumes and deliver content more efficiently, without compromising speed or user experience. It was a challenging but rewarding process that ultimately resulted in a more robust and reliable product.
The new DXP ToolKit release completely rebuilds the frontend content personalization logic and page builder integrations, improving the stability and performance of personalized content by offloading much of the required rule-checking logic from the server to the browser.
Additionally, we implemented a robust event handler, only firing rule-checking events on demand. This refactor establishes an architecture that paves the way for future releases to include more powerful integrations, specifically with various analytics & data warehouse services.
We understand that dealing with browser cookies can be a daunting and convoluted task and we would like to help you with that! Starting with this new release, we’re making a dedicated effort to expand DXP ToolKit’s Resource Center with ready-to-use personalization recipes, enabling you to quickly get up and running with the marketing tools you use most. See for yourself, check out our 3-Step Recipe for using DXP ToolKit alongside Progressive Profiling!
4. Self-Referencing Users
Otherwise known as user meta, this new rule enables content personalization through the use of WordPress user attributes.
Another exciting addition to DXP ToolKit 2.0 is the User Meta Personalization Rule, which allows digital marketers to personalize content based on a user's metadata. This can include information such as user roles, location, browsing device, or any other custom metadata that you choose to store. This feature enables marketers to create highly specific and targeted content for different user segments, ensuring a more relevant and engaging experience for each individual customer.
Ready to find out more?
As with our custom cookie persona rule, we want to set you and your content up for success! In order to achieve that, we’re publishing an ever-expanding library of recipes and practical guides to assist you in your content personalization journey! Is your use case missing? Fret no more, just reach out to us and we’ll help light the path forward!
5. Personalization, a Salesforce Multiplier
Deliver personalized content to users based on their unique characteristics and preferences from their Salesforce profile.
A great release is not complete without powerful integrations to back it up! With DXP ToolKit 2.0, you’re able to seamlessly sync your customer data with Salesforce, allowing you to leverage the CRM platform's robust features, such as lead scoring, customer segmentation, and campaign management.
Using your CRM data to personalize your digital marketing campaigns has never been easier. With DXP ToolKit’s new Salesforce integration, you can easily create a persona rule targeting a specific Salesforce field and field value (e.g., Lead Inbound Funnel = Newsletter). This allows you to segment your audience based on their unique Salesforce attributes and deliver content that resonates with their interests and preferences. Then when a logged-in website visitor accesses your site, the integration identifies their respective Salesforce record using their email address. This ensures the personalized content is delivered to the right person at the right time!
6. The Apprentice Becomes the Master, Faster!
Deliver personalized content to users based on their LearnDash course enrollment status.
Yet another great addition to DXP ToolKit 2.0 comes in the form of a native integration to one of the most popular learning management systems (LMS) available, LearnDash!
You can now create a tailored learning experience for your students by natively integrating with LearnDash data. This allows you to personalize course content, recommendations, and other learning materials based on a user's progress, preferences, and course enrollment status. We have deepened this connection so you can target this audience using the usual interface and personalization workflow you’re already accustomed to!
7. Caring for Your Subscribers
Deliver personalized content based on your user's WooCommerce Subscriptions status.
Following version 2.0’s integration trend, DXP ToolKit now natively integrates with WooCommerce Subscriptions, enabling you to personalize content and offers for subscribers. This includes tailoring the user experience based on subscription status, renewal dates, and more.
Building on the initial compatibility layer available in previous DXP ToolKit versions, the simple-to-use interface you’ve grown accustomed to now includes the ability to target user personas based on subscription status.
8. Remember your members
Deliver personalized content to users based on their WooCommerce Memberships member status.
Yet another data stream to help drive your marketing campaigns! With DXP ToolKit 2.0, we’ve enhanced membership personalization by adding a native integration with WooCommerce Memberships. You can now deliver exclusive content, offers, and experiences to your members based on their membership level, duration, or other custom rules.
Version 2.0 streamlines your workflow and consolidates the personalization experience to a simple, visual approach – so you can cut through the noise and focus on what matters most for your marketing campaigns!
A Glimpse Into the Future
While we're excited about the new features and improvements of DXP ToolKit 2.0, our journey doesn't end here. Our team is continually exploring innovative ways to enhance the platform and deliver even more value to our customers. As we look ahead, we're committed to refining our product in response to evolving customer needs, market trends, and technological advancements.
We're currently working on features that will enable you to gain an even deeper, progressively-profiled understanding of your customers and provide a more seamless, user-friendly experience. We believe these upcoming enhancements will further establish DXP ToolKit as an indispensable tool for creating personalized, engaging, and successful online experiences.
Get DXP ToolKit 2.0!
We're excited for you to experience the benefits of DXP Toolkit version 2.0 and look forward to supporting you on your journey toward a more engaging, relevant, and personalized online presence.