Nissan

Press content distribution site

Leading auto manufacturer Nissan maintains an ongoing, high profile relationship with a large number of press entities in North America in order to disseminate information (and thus promote) its Nissan and Infiniti vehicle lines.

Challenge

Nissan came to us looking to provide the press community with vehicle information through an efficient, effective process that matches the high level of precision and style associated with the Nissan/Infiniti brands.

Solution

Crowd Favorite created the NissanNews website, based around a signature style that matched the look and feel of Nissan’s vehicles. While the site was responsive in offering readily accessible information, its architecture was designed to unobtrusively direct users to information and imagery about the vehicles Nissan wanted to highlight at a particular time. This robust news system has served Nissan well for over a decade.

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