Nissan was looking to provide the press community with vehicle information through an efficient, effective process that matches the high level of precision and style associated with the Nissan/Infiniti brands.
Crowd Favorite created the NissanNews website, based around a signature style that matched the look and feel of Nissan’s vehicles. While the site was responsive in offering readily accessible information, its architecture was designed to unobtrusively direct users to information and imagery about the vehicles Nissan wanted to highlight at a particular time. This robust news system has served Nissan well for over a decade.
Identifying problem areas for site visitors, creating actionable plans for improving the site, and helping visitors accomplish the goals our clients want, ultimately increases visitor conversion.