Open Source Solutions

Personalization

Strategic, scalable personalization for enterprise digital platform.

Why Personalization Matters
More Than Ever

Generic content doesn’t convert, relevant experiences do. Today’s users expect digital interactions that feel personally crafted, adapting in real time to their unique needs, preferences, and behavior. True personalization goes beyond just content; it’s about creating a deep relevance that resonates with every visitor, returning or new.

This need for relevance only intensifies at an enterprise scale. Especially when launching campaigns across multiple markets or serving diverse audience segments from one platform, this tailored approach is the difference between bounce and engagement, between browsing and conversion. This deep relevance can be achieved by focusing on strategic architecture and integration from the start, rather than simply layering on features. For over 15 years, Crowd Favorite has applied these principles, helping enterprise teams build smarter systems that deliver tailored experiences—long before the current wave of personalization hype. Our focus remains on using open-source tools to create unified, scalable journeys that transform fragmented platforms.

WordPress Products In The Enterprise With Crowd Favorite

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What Gets in the Way of Great Personalization

Disconnected systems and scattered data

Overpromised DXP features with limited flexibility

One-size-fits-all messaging that doesn’t speak to individual users

Lack of a clear, scalable personalization strategy

Complex backend workflows that slow down editorial and marketing teams

Our Approach to Personalization

At Crowd Favorite, personalization starts with purpose. We work with you to define what a more relevant experience actually means, for your audience, your business model, and your team.

From there, we architect systems that bring those experiences to life: modular, composable, and powered by open source. Our solutions integrate into your platform, not around it, so you maintain control, agility, and long-term scalability.

A key enabler of this approach is our Crowd Favorite DXP ToolKit, a flexible personalization layer that enables behavioral targeting, dynamic content delivery, regional promotions, and automated editorial workflows. Built to empower marketers, not slow them down, the DXP ToolKit makes personalization practical, measurable, and sustainable.

Ready to Deliver Truly Relevant Experiences?

Let’s discuss how our purpose-driven approach and flexible technology can bring meaningful personalization to life for your audience.

REQUEST A PERSONALIZATION CONSULTATION

What We Help You Personalize

Content Targeting

Deliver the right message to the right user based on behavior, location, or referral source.

Segmentation & Audience Modeling

Build meaningful user groups and tailor content for each journey.

Data Integration

Connect personalization efforts with your CRM, CDP, and analytics platforms.

User Journey Mapping

Identify high-impact touchpoints and optimize the experience across channels.

Editorial Workflows

Empower teams with flexible tools to plan and publish personalized content without friction.

Designing Composable Architectures

Build personalization into your open ecosystem, avoiding platform lock-in and ensuring future flexibility.

Real-World Example

One of the World’s Largest Media Brands

Challenge

Following the success of a vital US-based WordPress press platform built by Crowd Favorite in 2014, the client’s Global division sought to expand this solution worldwide in 2016. The core challenge was adapting the platform to handle diverse international markets, each with unique content needs, localized workflows, varying distribution rights, and managing over 14 million media assets. All demanding a more robust, globally-scalable architecture

Solution

To deliver truly personalized experiences across diverse global markets, Crowd Favorite architected an innovative WordPress + Laravel solution. This wasn’t just about scale; it was about precision. The custom Laravel component enabled dynamic content delivery, crucially managing highly granular permissions, up to 57 unique rules per image based on market, licensing, and distribution rights. Furthermore, a system of modular content components allowed content to be easily shared, adapted, or restricted across different international sites from a single source of truth. This ensured that press members worldwide received precisely the content and assets relevant to their specific region and access rights, overcoming the challenge of global complexity with targeted relevance at scale.

Results

8x Increase in Editorial Velocity
Empowered global teams to efficiently deliver targeted content and assets.

10+ Years of ROI & Continuous Evolution
Demonstrated the long-term value of a scalable architecture built for adaptable, personalized experiences.

14+ Million Assets Managed
Scalable asset storage and retrieval.

Why Crowd Favorite?

We’ve helped enterprise teams personalize content and scale engagement using open-source systems for over 15 years. Our team has delivered personalization strategies for brands like Disney, Flock Freight, and The Emmys, giving their marketing teams the tools to do more, faster, with less friction.Our commitment to composable architecture and open platforms ensures you stay flexible. We build with your internal teams, ensuring you stay in control. This focus on adaptable, empowering solutions fosters long-term partnerships: our clients typically stay with us 4x longer than the industry average because we don’t just build things that work, we build things that last.