Successful web solutions balance three attributes: desirability, feasibility and viability. If you overlook any one of these your brand’s digital experience (DX) will suffer. The following are three points to consider when evaluating digital projects for your brand.
Is it Worth Doing?
Whether it’s a mobile app or a site redesign, it’s important to understand your audience’s needs before starting a new digital project. It’s easy to be distracted by a cool idea, but if it’s not needed or doesn’t resonate with your consumers, then it’s not worth doing. Usability is essential in creating a seamless DX. Customers who can find what they need quickly are more likely to stick around, interact and come back for more. When evaluating a digital project for your brand, the customer and their experience should come first.
Is it Feasible?
The greatest idea in the world will fall flat if you’re unable to execute it on time and within budget. Before getting carried away with its potential, it’s imperative to make sure you have everything you need to make it work. This includes having the correct technology and skilled staff to see the project through. Are you able to deliver on time and accurately predict and control the costs associated with the project? Open Source software solutions allow brands flexibility and the option to integrate with their current systems. This saves time, money, and resources and can often be the key to making a digital project feasible.
What's the Return on Investment?
Success of a digital project often involves more than just financial investment. Determining if the desired outcome justifies the time and effort that went into the project is key. If it looks like the investment far outweighs the potential benefits, maybe it’s best to consider a different solution.
With more and more businesses vying for attention online, combining the human experience with the digital experience is crucial. Do your homework, know your customers, and keep the basics in mind.
– Jason Rosenbaum
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