More manufacturers are relying on their websites to reach customers around the globe, providing up-to-date information on product availability. An online storefront serves as the organization’s face to the outside world, essential at a time when travel limitations have curtailed in-person transactions. It’s important to make sure the user experience is a positive one. Continue reading for tips on improving your manufacturing website.
Tips for Improving Your Manufacturing Website:
1. Make Sure Your Website Serves All Users
Personalization goes a long way toward making visitors feel appreciated, encouraging them to stick around and come back. A relevant, dynamic user experience that adapts to your customer’s preferences and selections through initiatives like Conditional Content—a way to create custom content for each visitor—and Progressive Profiling—a data gathering tool to learn more about your customers with each website visit—will ensure they’re not bombarded with information that’s of no interest.
2. Stress Stability and Scalability
The best-designed eCommerce site will succeed only if its technical platform is as rock-solid as its customer-facing front end. Speed, performance and stability are basic requirements. Visitors want pages that load immediately, with interfaces that allow optimal ease-of-use when finding product information or placing an order.
The ability to give prospective customers the right information and products quickly and deliver a stellar experience will help you develop a loyal following and build business—no matter how challenging or competitive the market becomes.
– Jason Rosenbaum
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3. Share Data to Support Analytics
Often, data is siloed in different departments, so it’s important that all systems, legacy and new, can easily communicate to integrate data from across the business so it can be organized and analyzed. High-level analytical data, such as product inventory, orders received and shipping timelines, accessible in real time, can quickly inform strategies and support actionable decisions.
4. Centralize Product Inventory Management
Customized API integrations—ways to bridge the connection between two data systems—can enable databases to sync all information into a centralized website experience automatically through tying those systems together. This facilitates updates to product lines and new product additions and makes it possible to quickly deliver products and information to distributors and clients, reducing overall time to market.
In The Media Feature
No One Wants a Bad E-Commerce Experience, But How Can You Improve?, by Jason Rosenbaum, COO of Crowd Favorite was originally published by Industry Week.
Crowd Favorite in the Media
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