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German Luxury automaker BMW came to us in need of an innovative digital strategy to promote their National Ultimate Driving Experience Tour, one designed to help them meet key sales, data reporting, and customer experience objectives.

Crowd Favorite developed a digital strategy to enhance the in-person experience, and deliver results. We proposed pre-registration event microsites, and a plan using RFID technology to tag attendees in event photos and videos, then share those memories afterwards on personalized, media-rich landing pages.

BMW Laptop




BMW Driver Experience
BMW Driver Experience
BMW Tablet Instagram

Read the Case Study

Read how Crowd Favorite helped BMW develop a digital marketing strategy for their National Ultimate Driving Experience Tour that would create a memorable customer experience and generate real returns!