Digital Strategy

When you think of some of the world’s most successful brands, you likely envision a huge team spearheading new initiatives under a multi-million dollar digital marketing budget. That’s how they become so well-known, respected, and how they create an impactful brand experience, right? Not necessarily. Yes, having a huge budget for business aspects like enterprise…

There’s a difference between having a business and running a brand. A brand stands apart because of its personality, a set of traits that make it unique, a vision statement to define its objectives, and a strategic plan for delivering that persona to your customers via an engaging digital experience. How well you align your…

Feature Rich DXP’s are Already Live The world of the web has changed. Websites are no longer based on a single database but are now fully-integrated digital experiences built on many moving parts and applications. Digital Experience Platforms (DXPs) act as centers of gravity in a complex, extensive, and interconnected technology landscape. Hear Crowd Favorite…

Top rental car company Hertz became the talk of the enterprise development community as they slapped management consulting firm, Accenture, with a $32 million dollar lawsuit for a digital transformation gone wrong. A successful digital strategy, that is perfectly aligned with a client’s vision for the project, should not only provide the right solutions to…

Crowd Favorite has been working with the Gawkerverse on their Foodgawker site for several years. Along with its sibling sites (Craftgawker, Stylegawker, Dwellinggawker, and Weddinggawker), Foodgawker tremendous collections of curated content and highly-technical features to improve performance and ability to navigate content. As a part of this, the site features a fully-responsive design, and provides an API with…