Digital Strategy

A Conversation with Crowd Favorite: Open Source and the Enterprise

Insights from CEO Karim Marucchi and COO Jason Rosenbaum on how Crowd Favorite uses Open Source for the Enterprise to solve business problems as a long-term business partner for the world’s biggest brands.

Create a Multi-Channel Digital Brand Experience

When you think of some of the world’s most successful brands, you likely envision a huge team spearheading new initiatives under a multi-million dollar digital marketing budget. That’s how they become so well-known, respected, and how they create an impactful brand experience, right? Not necessarily. Yes, having a huge budget for business aspects like enterprise…

Bringing Your Online Brand to Life: Engaging Digital Experiences for Your Customers

There’s a difference between having a business and running a brand. A brand stands apart because of its personality, a set of traits that make it unique, a vision statement to define its objectives, and a strategic plan for delivering that persona to your customers via an engaging digital experience. How well you align your…

Examining What Went Wrong During Hertz's Digital Rebuild

Top rental car company Hertz became the talk of the enterprise development community as they slapped management consulting firm, Accenture, with a $32 million dollar lawsuit for a digital transformation gone wrong. A successful digital strategy, that is perfectly aligned with a client’s vision for the project, should not only provide the right solutions to…

Naked Mobile, a wireless provider serving the Southwestern U.S., engaged Crowd Favorite to design and develop a modern, user-friendly site that would resonate with multiple audiences.

Tucson’s leading power provider brought us in to improve their customer experience by completely rethinking the design and content strategy of their site and by rebuilding it in a streamlined, mobile-friendly way.

A newly formed, post-merger company, Vixxo engaged Crowd Favorite to design and develop
a site in alignment with their new brand identity that would position them to lead the market.

Crowd Favorite has been working with the Gawkerverse on their Foodgawker site for several years. Along with its sibling sites (Craftgawker, Stylegawker, Dwellinggawker, and Weddinggawker), Foodgawker tremendous collections of curated content and highly-technical features to improve performance and ability to navigate content. As a part of this, the site features a fully-responsive design, and provides an API with…

National Geographic had been experiencing repeated success with its migrations to WordPress. With their new success, National Geographic wanted to develop an experimental blog that would cover a team of writers and their exploration to Everest.

Companies should stop thinking about having a “blog” and instead think more specifically about their audience and trying to communicate with potential users and clients. Consider how blog information might reflect the design approach. Could the information be communicated outside of the traditional blog to better appeal to the audience? By thinking, “beyond the blog”…

Actovia provides in-depth mortgage intelligence, property information, owner names, and phone numbers for commercial properties, making it an invaluable resource for commercial real estate and mortgage brokers, bankers, and investors.

CAPS Research, the premier non-profit organization dedicated to supply chain management research and education, engaged Crowd Favorite to build a stronger brand identity and digital presence.

The Boys & Girls Clubs of Greater Scottsdale (BGCS) was established more than 60 years ago, and current serves more than 18,000 youth across eight branches. They were twice awarded “Best Overall Club” by the national organization.

After working together to rebrand their company, DiscoverLink, a leading provider of hospitality focused e-learning solutions, sought Crowd Favorite’s help to create a modern, high-performance site that would reflect their new look and feel.

North Bridge, a Boston-based venture capital and growth equity firm, engaged us to build a dynamic new site that would resonate with their tech-savvy audience while honoring the company’s roots.