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Being human means we’re not always logical. Our brains have developed certain ways of thinking that help us understand and simplify the complex world around us in simple ways, but unfortunately those mental shortcuts can often cause problems for us as well. Psychologists refers to these mental patterns as “cognitive biases”: individual beliefs and tendencies…

We’ve all been there, an empty login form sneering at us from the screen, that pit in our stomach when we become acutely aware that we’ve forgotten our password. Or our username. Or the ultimate horror: both. It seems everything online requires a username and password. The number of credentials we’re required to remember pile…

(This article is a recap of a lightning talk I recently delivered at the Business of Software conference.) As the Chief Creative Officer here at Crowd Favorite, I spend pretty much all day obsessing about how to improve user experiences. I’ve observed a number of recurring software design problems over the years, and I thought I’d share a…

Inspired by the personal story of the company founder, we developed a brand experience based on the man himself, whose hard-working, inventive, and cheerful nature is still embodied by the company almost two centuries later.