Powering Enterprise with WordPress
WordPress Information Architecture
Organize Smarter. Scale Faster. Engage Deeper.
Why WordPress Information Architecture Matters
Even the best content fails without structure. For enterprise brands running on WordPress, the way your site is organized – its WordPress Information Architecture – directly impacts usability, performance, and your ability to scale. Without intentional planning, WordPress sites can become sprawling, inconsistent, and difficult to manage, especially as business needs grow. Crowd Favorite was the first agency created to bring WordPress to the enterprise. We’ve spent decades solving real-world content and platform challenges for global organizations, and continue to lead the way in turning WordPress into a unified, enterprise-grade digital platform.
Partner with the Enterprise WordPress Pioneers
As the first agency focused on enterprise WordPress, we design information architecture that solves real-world content and platform challenges.
We help enterprise WordPress teams solve issues like:
Content Sprawl
Disorganized page structures that confuse users and hurt engagement
Inefficient Navigation
Menus and taxonomies that create drop-offs instead of guiding the journey
Inflexible Frameworks
Sites that can’t adapt to new products, campaigns, or content types
Marketing Bottlenecks
Teams slowed down by complex backend structures or unclear workflows
Our Approach to WordPress Information Architecture
We work in the in-between, where business goals, user needs, and technical realities need to align, but often don’t. Our discovery process moves fast but thoughtfully, asking the right questions, challenging assumptions, and creating documentation that your team can actually use.We bring clarity to complexity, and structure to ambiguity, without taking over what your teams already do well. That insight comes from years of experience guiding enterprise clients through complex digital transformations across industries. We know where misalignment happens, how to surface it early, and how to keep momentum going without overcomplicating the process.
What We Deliver
Diagnosing Your Content
Diving deep into your existing WordPress content and structure, identifying gaps, redundancies, and opportunities to optimize for clarity and impact.
Structuring for Growth
Crafting intuitive navigation based on user needs and intent, ensuring visitors find information easily and engage more deeply with your site.
Designing User Pathways
Crafting intuitive navigation based on user needs and intent, ensuring visitors find information easily and engage more deeply with your site.
Visualizing the Framework
Creating wireframes and prototypes to map out page structures and template layouts, validating architectural decisions before coding begins.
Empowering Your Teams
Developing practical governance plans and editorial workflows that give your team clarity and control over creating, publishing, and maintaining content.
Architecting for Scale
Planning your site’s information structure with performance and future expansion in mind, preventing bottlenecks and ensuring stability as you grow.
Real-World Impact
Client: Flock Freight
Challenge
Flock Freight’s rapid growth outpaced its website. A complex mix of legacy tools, a rigid structure, and content bottlenecks created an inconsistent user experience, hindered marketing agility, and required heavy developer reliance for even simple updates.
Solution
We partnered with Flock Freight through deep discovery to architect a flexible, scalable WordPress foundation. This involved designing a user-centric information architecture, a flexible content model, and a modular component library. This streamlined workflows and empowered their marketing team with direct control over content publishing.
Results
Marketing agility unlocked
Enabled same-day landing page creation
Efficiency gained
Reduced content workflow time by 30%
Rapid transformation
80% of the site redesigned in just 30 days
Proven performance
Delivered increased engagement, traffic, and a Webby Award nomination
Why Crowd Favorite?
As the original WordPress agency for the enterprise, Crowd Favorite has helped shape the way large organizations use WordPress at scale. We’ve worked with global brands across industries to bring structure, speed, and strategic clarity to their digital ecosystems, all while empowering their internal teams.
Many of our clients stay with us for a decade or more, 4x longer than the industry average. This longevity is a testament to our approach of architecting platforms that evolve, not expire.
Want to see our work in action?
Signs Your WordPress Structure Needs Attention
Your site feels messy or is hard to manage
Navigation feels confusing or outdated
Your team spends time fighting the structure, not crafting compelling content
You’re preparing for a redesign or platform upgrade
You need to scale without rebuilding everything
Trusted by the World’s Leading Brands
Structure That Scales with You
WordPress is Powerful. Strategic Structure Makes it Enterprise-Ready. Let’s organize your content, streamline your workflows, and build a foundation that grows with your business. Let’s talk about your WordPress architecture.