Cellular One: From Launch to Longevity

Crowd Favorite has partnered with Cellular One and its sister brand Naked Mobile since 2016. These two brands are known for bringing reliable wireless service to communities across the Southwest. Guided by a deep commitment to customer experience and accessibility, their team continues to set the standard for how regional providers can combine innovation with genuine community impact.

What began with the launch of Naked Mobile’s WordPress platform in 2016 has grown into a multi-site relationship centered on stability, adaptability, and long-term trust.

The Challenge

Cellular One’s digital ecosystem spans multiple consumer brands, each serving a diverse regional audience. Their marketing team needed to keep both platforms fresh, secure, and compliant while balancing new product launches and regulatory changes. 

• Maintaining Brand Consistency & Agility: With two distinct brands, ensuring a cohesive yet tailored digital experience for each, while rapidly adapting to market shifts and competitive pressures, was complex.
• Balancing Innovation with Compliance: The marketing team needed to keep both platforms fresh, secure, and compliant with evolving telecommunications regulations (like FCC mandates) while simultaneously integrating new product launches and device offerings.
• Resource Optimization: Managing two complex digital platforms often strained internal marketing and IT resources, requiring a partner who could extend their capabilities efficiently and strategically to avoid burnout and missed opportunities.
• Ensuring Uptime & Security: As critical consumer touch points, the platforms demanded near-perfect uptime and robust security without constant internal oversight.

Our Approach

From the beginning, our relationship was built on collaboration and clarity. Through our Digital Support Services (DSS) program, Crowd Favorite became an extension of the client’s internal team, combining technical reliability with strategic partnership.

How we worked together:

• Strategic alignment: Monthly planning ensured every initiative tied directly to marketing and customer-experience goals.
• Proactive road-mapping: Regular audits identify opportunities for accessibility, UX, and conversion improvements before issues arose.
• Transparent communication: A predictable reporting cadence kept stakeholders informed and confident in priorities and progress.
• Continuity of expertise: The same developers and client services stayed with the account year over year, creating institutional knowledge that drives efficiency and trust.

This steady rhythm allows Cellular One’s team to focus on marketing initiatives while knowing their digital platforms are supported, secure, and always improving.

The Solution

Crowd Favorite delivers a comprehensive support and optimization framework, ensuring both Cellular One and Naked Mobile keep pace with market demands.

Highlights include:

• Regulatory compliance: Implemented Broadband Consumer Labels ahead of FCC deadlines, ensuring transparency and compliance without disrupting site performance.
• Payment integration: Delivered a custom payment portal for streamlined online payments and reduced customer support load.
• Accessibility enhancements: Improved spacing, tap targets, and alt-text consistency across templates for a more inclusive digital experience.
• UX optimization: Refreshed key content areas—including the homepage hero, featured promotions, and navigation—to simplify user journeys and support conversions.
• Empowerment through training: We developed easy-to-follow documentation and video tutorials so the marketing team could confidently manage and publish content.
• Support for New Plans and Devices: As Cellular One expands its range of plans and devices, Crowd Favorite remains agile, updating key site functionality and content to ensure customers always have access to the latest offerings.

Together, these improvements built a stable foundation for ongoing growth—proof that incremental evolution, done strategically, outperforms periodic reinvention.

Why Crowd Favorite

Crowd Favorite has been helping enterprise organizations build and sustain open-source ecosystems for over 15 years.

 From the earliest days of WordPress to today’s composable architectures, we’ve guided Fortune 500 companies and regional leaders alike through digital transformation with clarity and care. Learn more about our history and legacy.

For Cellular One, that means:

• A consistent partner who understands their business rhythm.
• A team that values transparency and accountability.
• A proven framework (DSS) that evolves alongside their strategy, not apart from it.

“Crowd Favorite has been our constant—keeping both brand sites running smoothly through every update, device launch, and campaign. They understand our business and our pace.”

 — Head of Marketing & Communications, Regional Telecom Provider