Insperity, a leading HR solutions provider, was constrained by a costly and inflexible Sitecore platform. Their marketing team lacked the agility to publish content, innovate on user experiences, or effectively generate leads, creating a significant barrier to growth.
Crowd Favorite engineered a complex migration of over 1,000 content types to a flexible WordPress ecosystem. We built a sophisticated progressive profiling system that empowers their team to nurture leads through personalized, gated content. This provides the strategic tools they need to drive measurable results.
Key Results
83%
Increase in Organic Traffic
A faster, better-structured site built on WordPress unlocked new SEO potential and audience reach.
26%
Increase in Organic Leads
A new progressive profiling and gated content strategy successfully converted more visitors into qualified leads.
1,000+
Content Types Migrated From Sitecore
A complex and diverse content library was moved seamlessly, ensuring complete data integrity.
25%
Reduction in Page Load Time
Strategic architecture delivered a significantly faster, more engaging user experience.
The Challenge
Modernizing a Mission-Critical Content Engine
Insperity’s primary lead-generation website was running on an outdated and restrictive CMS. With hundreds of pages of rich media and complex layouts, making changes was slow and risky. Their marketing team couldn’t publish with confidence or test new experiences at the pace their growth strategy required. They needed to move to a modern platform, but the complexity of the migration was a significant hurdle.
Our Solution
From Technical Debt to Strategic Asset
Our approach went beyond a simple “lift-and-shift” migration. We rebuilt the entire experience on WordPress, and saw an opportunity to address two critical business goals in parallel: first, to flawlessly execute the complex technical task of moving over 1,000 content items from Sitecore. Second, and more importantly, to transform the website from a marketing bottleneck into a powerful, self-sufficient engine for growth.
To do this, we architected a solution built for empowerment. The progressive profiling system was not just a feature; it was a strategic mechanism to improve lead quality and provide the sales team with actionable data. We paired this with a flexible, component-based authoring experience. This critical step ensured Insperity’s team could fully own their content roadmap, launching campaigns and testing new ideas with the speed and independence that modern marketing demands.
What We Delivered
- Structured Migration from Sitecore to WordPress with clean information architecture and consistent design patterns.
- Progressive Profiling & Personalization Engine to tailor content and build client profiles over time.
- Agile Authoring Experience with full visual editing, empowering marketers to publish updates rapidly without developer support.
- Systems Integration and Automation, including API development and two-way data flows.
- Enterprise-Grade Development, including front-end engineering, quality assurance, and deployment.
- Ongoing Digital Support & Maintenance to ensure peak performance and security.
The Impact
With 83% increase in organic traffic and a 26% increase in qualified leads, Insperity’s marketing team can now test, learn, and scale what works. Their website is no longer just a platform; it’s a predictable and powerful engine for lead generation.
From an SEO and lead generation perspective, the site continues to perform extremely well. We really appreciate all your help making this project a success.
– Bryan Pawlik, Director of Digital Marketing, Insperity
Interested in unlocking growth beyond a legacy CMS?
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