Providence Foundations is one of the largest nonprofit health systems in the U.S., with a mission rooted in compassionate care and community service. Their network plays a critical role in driving impact through philanthropy. To succeed, they require a digital platform as sophisticated and reliable as their life-saving work.
Crowd Favorite has been a digital partner to Providence since 2020. What began as an emergency rescue in 2020 has grown into a multi-year strategic relationship, ensuring their digital foundation is strong, secure, and built for the future.
Key Results
30% Increase in Editorial Velocity
Streamlined publishing tools and reusable components empower regional teams to share their stories faster.
15 Sites Unified with Personalization
A cohesive platform delivers tailored content to donors and communities, deepening engagement across the network.
Secure, Integrated Donation Processing
Integration with third-party CRMs provides a confident, compliant, and frictionless giving experience.
Enduring Partnership
We stabilized a high-stakes project heading for failure, launched on time, and became a trusted long-term partner.
The Story
The Emergency: A Launch at Risk
Just one week before the planned launch of their newly redesigned sites, Providence Foundations discovered critical issues during final testing. With the timeline and investment in jeopardy, they needed an expert partner to get the project across the finish line. We mobilized immediately, diagnosing the core problems, and executed a rapid stabilization plan to ensure the launch stayed on schedule.
The Challenge: A Disconnected Donor Experience
For donors, supporting their local Providence Foundation was confusing. For the marketing teams, it was inefficient. The root cause was a sprawling network of separate websites that created brand inconsistencies and duplicated work at every turn. A plan to fix it was in motion, but the critical project had gone dangerously off track.
The Vision: A Platform for Growth
With the launch secured, we shifted focus from short-term fixes to long-term strategy. Providence Foundations needed more than a collection of websites; they needed a durable, scalable digital solution that would:
- Unify multiple sites on a single, easy-to-manage platform.
- Empower regional teams to publish content quickly without sacrificing quality.
- Provide a secure and seamless donation experience.
- Personalize content for donors, communities, and different audiences.
Our Solution
Our approach was twofold: first, rescue the immediate launch, and then build the sustainable platform needed for the future.
We unified 15 sites onto a single, centrally managed WordPress platform. This immediately eliminated redundant work, enforced brand consistency, and gave the national team clear oversight while providing regional teams the autonomy they needed.
Next, we replaced the rigid, page-based system with a flexible library of reusable content components. This transformed their publishing process, empowering marketing teams to create and update beautiful, on-brand pages quickly and independently, without needing to write a single line of code.
Finally, we re-engineered the donation process, building secure and reliable integrations with Providence Foundations’ core CRM systems. This improved the donor experience and provided the fundraising team with clean, actionable data.
What We Delivered
- A WordPress Multisite architecture to centralize governance and support unique Foundation needs.
- A flexible component library and structured content model to accelerate content creation.
- A personalization framework to deliver audience-specific content and campaigns.
- Secure donation experiences seamlessly integrated with third-party CRMs.
- Digital Support Services (DSS) for ongoing strategy, enhancements, and enterprise-grade support.
- A comprehensive analytics and workflow strategy aligned to measurable fundraising outcomes.
The Impact
Providence Foundations now operate on a cohesive, enterprise-ready platform. It supports a growing network of 15 personalized sites, empowers teams to publish 30% faster, and provides a secure, integrated donation process that donors can trust.
The result is a digital foundation that can scale with Providence’s mission, allowing their teams to focus on what matters most: serving their communities.
Your contributions to our organization are truly valued, and we see you as an integral part of our team…We feel fortunate to collaborate with outstanding vendors like you in the industry. Looking ahead, we’re excited about the prospect of working together on new projects and further enhancing our endeavors.
Danna Grant
Executive Director, Donor & Community Engagement, Providence Healthcare
Ongoing Partnership
What began as an urgent rescue became a multi-year strategic relationship. We continue to serve as Providence’s digital partner, stewarding the platform and guiding the roadmap to ensure the Foundations can continue to drive impact through philanthropy for years to come.
