Creating a seamless website experience both online and in-person is more important than ever. Especially as retail momentum continues to move online. Customers have come to expect powerful user experiences that are dynamic, relevant and exceptional. No matter the size of your company, you can gain the competitive edge with the right approach, technology and digital partner.
The Retail Shift
Retail has changed drastically over the last few years. Customers are demanding in-store experiences that are just as quick and seamless as online shopping. Technology can help connect the website experience to the in-store experience. Customers are increasingly purchasing online and picking up curbside. A digitally optimized website can help retailers capitalize on this to create a better CX (Client Experience).
The Right Solution
You only get one chance to make a first impression. Your website needs to be ready to perform when customers are ready to buy. Site speed issues and a difficult customer experience can prove frustrating enough to result in lower conversion rates. Retailers need a digital experience platform (DXP) that can integrate across the entire organization. Sometimes proprietary DXP options are not the right solution due to complexity, cost, and lack of functionality. Many retailers are turning to Open Source based DXP for increased flexibility, customization potential, and lower cost.
Choosing a Digital Partner
Choosing the right digital partner can help you catch and even overtake competitors. Improving your website’s customer experience is the first step. Customers require a seamless, personalized journey on the front end, but in the background there are thousands of functions taking place. Choosing a digital partner who has specific expertise in your industry and with Open Source solutions will ensure your website is in a position to capitalize as retail momentum continues to swing toward online.
When your website can give a prospective customer the right item faster through a personalized experience, you'll gain more loyal customers.
– Jason Rosenbaum
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