A high-end, specialty grocer based in Texas partnered with Crowd Favorite to deliver a robust eCommerce curbside solution.
Challenge
As an industry leader, this top Grocer was looking to increase their customer’s options for experiencing their products and services by adding online shopping and curbside pickup options. Additionally, the solution needed to scale with their growth and be flexible to their unique service offerings and store locations.
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Solution
Working within their current digital platform, Crowd Favorite succeeded in integrating a sophisticated sales system that could be scaled and customized to all retail locations. The solution was also tailored to function with the top priority around Customer Experience, allowing the Grocer to quickly adapt to the needs of their customers.
Results
Curbside program for Grocer achieves Net Promoter Score double the national average!
Optimizing both customer experience and the client's ability to manage the site were foundational goals to customizing the eCommerce platform that would prioritize curbside capabilities and catering programs. With that in mind, Crowd Favorite delivered a seamless buying experience for the customer on the front-end, while providing an intuitive, robust, and customized backend for the client to manage every aspect of the experience.
Working together, Crowd Favorite and this premier Grocer were able to create a customized eCommerce platform that could scale to all locations, be stable during holidays and high traffic days, and still provide the personalization and care their clients came to expect from this brand. Receiving a world class NPS score of 87% was confirmation that the digital transformation was beneficial for the clients as well as the brand.
Digital Strategy
Ideation
UX & UI Design
Web Development
eCommerce
Systems Integration
Digital Support Services
Performance Optimization
Technical Support
* According to the Satmetrix NICE 2018 average NPS by industry report, Grocery & Supermarkets average an Net Promoter Score (NPS) score of 40. An NPS score over 70 is considered to be exceptional and typically indicates loyal and enthusiastic customers that are more likely to generate new leads and revenue from customer referrals.
If you are ready to take the next steps in digital transformation for your eCommerce website, contact us here.
Related Industry Statistics
- Curbside sales jumped 208% in April.
- U.S. eCommerce has doubled in the last 4 months.
- Online grocery sales are predicted to make up 25% of the total grocery retail sales by 2025.
They were looking for a custom solution- that would grow with their brand and they needed a team that would put their clients needs first. The Crowd Favorite team was able to deliver on both fronts.
Karim Marucchi
CEO, Crowd Favorite
Crowd Favorite’s ability to provide a custom eCommerce curbside solution by integrating a sales system that provided scaling and customization, led to a robust eCommerce site that received praise from the Grocer's clients and an 87% NPS score!
To learn more about our enterprise services and eCommerce solutions, contact us here.
