Digital experience platforms are an evolution of traditional web content management systems to better map to the entire digital customer lifecycle, from content creation to deployment to measurement and iteration. DXPs handle much of the data management and user experience so that digital marketers can focus on customer needs and engagement. In short, DXPs provide a centralized way to help build, manage and optimize digital journeys. In an increasingly digital world, it’s important to have a central experience management platform to manage the digital customer experiences across all digital touchpoints. DXPs provide marketers with a powerful technology stack for helping to create the best digital experiences for their customers.