Why Information Architecture Matters
Your digital content is only as powerful as its structure and exceptional marketing results require more than just technology—they demand a well-structured digital ecosystem. With over 15 years of experience working with enterprise clients using Open Source and mixed technology stack architectures, our information architecture services ensure your content is organized to meet both user needs and business goals. We build flexible, scalable frameworks that align with your business's current and future needs, driving sustained growth and engagement.
We address common pain points such as:
- Fragmented Content: Disorganized and hard-to-navigate content leads to frustration.
- Inefficient User Journeys: Complex digital environments hinder seamless navigation, causing drop-offs.
- Lack of Flexibility: Static frameworks cannot adapt to changing business or market needs, limiting long-term growth.
Ready to find out more?
We have the experience and commitment to provide you with Information Architecture for both Open Source and mixed systems.
Our team is ready to talk!
Our Approach to Driving Results with Information Architecture
We tailor our solutions to align with your business’s technology stack and our data-driven approach ensures your architecture is informed by real-world user behavior.
- User-Centric Design: Working with you to define target audience's needs, preferences, and behaviors to create intuitive and engaging experiences.
- Data-Driven Insights: We leverage analytics and research to structure content that matches user behavior, improving overall engagement.
- Cross-Platform Consistency: We create consistent and customized experiences across all platforms, whether it's a website, mobile app, or IoT devices.
- Scalability and Adaptability: We design architecture solutions that can grow and evolve with your business, accommodating future changes and advancements.
- Inclusivity/Accessibility: We ensure that your Open Source platform is accessible to all users, adhering to guidelines such as WCAG 2.1.
- Data Security & Privacy: We ensure that your architecture meets high standards of data security and privacy, including GDPR and other regulations.
Clients We Work With
United States Olympic & Paralympic Museum
Lexus
Nike
Campbell's
AT&T
Nvidia
National Geographic
TopCon
Starz
Victaulic
LKQ Corporation
Janus Henderson
Nginx
Top Class Actions
Disney
Counter Culture Coffee
Microsoft
Ogilvy
Mozilla
Providence
Information Architecture Services
At Crowd Favorite, our 15 years of experience across multiple platforms demonstrates how we use information architecture providing our clients with the strategic framework needed to enhance customer satisfaction.
Our services include:
- Content Assessment: We evaluate your current content to identify areas for improvement, ensuring it is relevant, high-quality, and aligned with your audience's needs.
- Content Organization: Our team creates a clear structure for your content, making it easily accessible and enhancing the overall user experience.
- Navigation Design: We design intuitive navigation systems tailored to your target audience, facilitating seamless access to information.
- Content Categorization: By enhancing searchability and implementing effective categorization strategies, we improve the efficiency of your user's journey.
- Taxonomy Development: Creating a structured system for organizing and classifying your content.
- Information Modeling: Visualizing the relationships between different pieces of information and ensuring proper data management.
- Wireframing and Prototyping: We create visual representations of your architecture to test and refine your designs.
- Performance Optimization: We optimize your platform for peak performance, ensuring fast loading times and a seamless user experience.
Tailored Solutions for Your Technology Stack
Information Architecture for Open Source Systems
Open Source systems such as WordPress and Drupal offer significant flexibility and cost-saving advantages, but without proper architecture, these systems can become difficult to manage.
Client: Flock Freight
Challenge: Flock Freight was on the precipice of exponential growth, taking on several rounds of funding from investors, and their website needed to match their hyper-growth. It wasn't just an issue of outdated design or sporadic updates; the core problem was the website's inability to support Flock Freight's Marketing Team and their growing needs.
Solution: Our team worked with Flock Freight to address the immediate communications needs to keep them going. This involved intensive collaboration between Flock Freight’s Marketing Team and Crowd Favorite’s Team of a dedicated project manager and strategist to oversee current goals and plan the site architecture for future needs. This resulted in a cohesive architecture throughout the site that matched Flock Freight's new direction.
Results:
- 80% Visual Site Redesign in 30 Days
- Eliminated Bottle Neck of Content Creation
- 30% Decrease in Workflow Time
- Webby Award Nomination
- Same-Day Landing Page Creation
- Increased Engagement & Traffic
Information Architecture for a Mixed Technology Stack
Mixed technology stacks combine the strengths of SaaS, or proprietary software, with the flexibility and customization of Open Source solutions. This integrated approach allows businesses to maintain a scalable, feature-rich environment while benefiting from Open Source innovation. We excel at integrating solutions across diverse technology environments, including Open Source and proprietary software, to create the best user experience.
Client: National Academy of Television Arts and Sciences
Challenge: NATAS runs multiple competitions a year, which means multiple instances of the old system were required, making it difficult for people to use. The older system was a closed system which meant new features took a long time to be developed and combined with the day-to-day manual practices NATAS developed over time - including manual data entry - it became difficult and time consuming.
Solution: Built a complex, bespoke judging application designed to run multiple instances of itself in order to streamline and optimize the overall process required to organize large events. This ensures a smooth transition between processes as different departments need to access the platform.
Results:
- 50+ Entertainment Categories
- 1,000 Registered Applicants & Judges
- 3,000+ Entries Processed & Judged
- 4,000+ Television Entries Submitted
- 4,000+ Entry Videos Managed
Information Architecture for
Digital Experience Platforms (DXP)
A well-architected Digital Experience Platform (DXP) serves as the cornerstone of this effort, providing the flexibility and scalability needed to adapt to changing market demands. It is not just a collection of tools but a unified platform that brings together content, commerce, and data to create compelling digital experiences.
Client: Academic Partnerships
Challenge: The existing solution relied heavily on IT and a complex, multi-application workflow to create personalized solutions for university partners. Each client website required manual updates and presented hurdles for marketing.
Solution: A custom plugin suite of tools was built to rapidly deploy new partner sites allowing control of every aspect of the web design workflow from a single source of truth.
Results: 92% reduction in production time for partner universities’ marketing and editorial staff when creating new sites.
Technology Expertise
Ready to Elevate Your Digital Experience?
Partner with Crowd Favorite to build an information architecture that not only organizes your content but drives business growth.
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