80sTees had been successful as one of the internet’s first sources for cool t-shirts. As the competition grew, they realized they wanted to become more-they wanted to build a community of 80s enthusiasts.

Crowd Favorite’s user experience design experts worked closely with 80sTees to translate their pop-culture t-shirts into a cool customer experience. We developed a brand handbook, including a visual and verbal identity, and email and social media campaigns, help their unique personality shine.