BMW

German Luxury automaker BMW came to us in need of an innovative digital strategy to promote their National Ultimate Driving Experience Tour, one designed to help them meet key sales, data reporting, and customer experience objectives.

Crowd Favorite developed a digital strategy to enhance the in-person experience, and deliver results. We proposed pre-registration event microsites, and a plan using RFID technology to tag attendees in event photos and videos, then share those memories afterwards on personalized, media-rich landing pages.

INDUSTRY

Automotive

Capabilities

Digital Strategy

Case Studies

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Website Accessibility: A Top Priority for Ivy League Business School

Website Accessibility: A Top Priority for Ivy League Business School German Luxury automaker BMW came to us in need of an innovative digital strategy to promote their National Ultimate Driving Experience Tour, one designed to help them meet key sales, data reporting, and customer experience objectives. Crowd Favorite developed a digital strategy to enhance the in-person experience, and deliver results. We proposed pre-registration event microsites, and a plan using RFID technology to tag attendees in event photos and videos, then share those memories afterwards on personalized, media-rich landing pages. INDUSTRY Capabilities
Automotive

From Silos to Synergy: Lexus’s Integrated Customer Care Revolution

From Silos to Synergy: Lexus’s Integrated Customer Care Revolution German Luxury automaker BMW came to us in need of an innovative digital strategy to promote their National Ultimate Driving Experience Tour, one designed to help them meet key sales, data reporting, and customer experience objectives. Crowd Favorite developed a digital strategy to enhance the in-person experience, and deliver results. We proposed pre-registration event microsites, and a plan using RFID technology to tag attendees in event photos and videos, then share those memories afterwards on personalized, media-rich landing pages. INDUSTRY Automotive Capabilities Composable CMS View Service Page Explore Related Projects Custom…
Higher Education

Scaling Up for Success: Revitalizing National School Choice Week’s Online Experience

When National School Choice Week (NSCW) approached Crowd Favorite for help, it was to ensure their site would be shored up before an upcoming event. In the prior year, the same event had brought enough traffic to crash the site and cause severe disruptions to the event. In 2020, when the School Choice Week event would need to be 100% virtual, the need to have a performant site was more critical than ever.