Crowd Favorite was to create exclusive online content, integrative firmware and an interactive social site for Brammo motorcycle enthusiasts.

Crowd Favorite created a closed community that could pull in the social media feeds of other cycle owners and allowed users to create group rides or events by posting their routes and times. If a cyclist posted or tweeted, custom plugins would take that information and put it to the event page on the Brammo site, providing live updates and recording an entire timeline of the event. When a cyclist purchased their Brammo bike, they received a metal card with a username and password that held a manual, made by Crowd Favorite, where they could download the latest firmware for their cycle that linked with their closed community.