Gateway Bank is a friendly, community-oriented bank with strong client relationships, but their brand experience was corporate and dry. They also wanted to improve their website's user experience.
Crowd Favorite worked closely with Gateway to craft a new look, sound, and feel. The new visual and verbal direction came to life in a completely redesigned website, which was hailed by “The Financial Brand” as one of the best responsive bank websites around.
“Every single decision was focused on our brand identity and goals. They never veered off on a tangent, even when we did.”
–James Christensen, President, Gateway Bank