Gateway is a regional bank that needed a new brand with more of a community focus, as well as a responsive website and other marketing collateral.
Gateway Bank is a friendly, community-oriented bank with strong client relationships, but their brand experience was corporate and dry. They also wanted their website to be more useful and engaging for their customers.
Crowd Favorite worked closely with Gateway to craft a new look, sound, and feel. The new visual and verbal direction came to life in a completely redesigned website, which was hailed by “The Financial Brand” as one of the best responsive bank websites around.
“Every single decision was focused on our brand identity and goals. They never veered off on a tangent, even when we did.”
–James Christensen, President, Gateway Bank