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Author: James Archer
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How cognitive bias skews design reviews
Being human means we’re not always logical. Our brains have developed certain ways of thinking that help us…
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Software design mistakes that just won’t die
(This article is a recap of a lightning talk I recently delivered at the Business of Software conference.) As the…
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Behind the scenes of a modern website
*This article was originally published on Forty.co. Forty is now Crowd Favorite. We recently redesigned our own…
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Agile design: what we’ve learned
*This article was originally published on Forty.co. Forty is now Crowd Favorite. This is the story of…
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Crowdsourcing your brand design: the math just doesn’t work out
*This article was originally published on Forty.co. Forty is now Crowd Favorite. I’m still a numbers guy…
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Does “It’s all about you” really work?
*This article was originally published on Forty.co. Forty is now Crowd Favorite. We’re naturally attracted to people…
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Why successful companies keep investing in ongoing marketing
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Seasoned Fortune 500 companies have…
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Inside the Inc. 5000: what it takes to be a high-growth company
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Every year, Inc. magazine ranks the 5,000 fastest-growing…
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How to keep your SEO juice while overhauling your website
*This article was originally published on Forty.co. Forty is now Crowd Favorite. The biggest mistake people make…
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Tribal design: sacred things
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Every brand tribe has sacred…
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Metric-lust: how well can you really measure marketing ROI?
*This article was originally published on Forty.co. Forty is now Crowd Favorite. As technology has given our…
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The truth about truth: why honesty builds stronger bonds
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Great advertising is exceptional truth-telling.…
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