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Jessica Schultz
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The sweet layers of UX design
The UX process can be thought of like a multi-layer cake. Done well, the steps build on top of one another, ultimately providing a satisfying user experience. Determine Foundation Define goals, business objectives, and user needs This is the base layer of any project. Supporting all subsequent layers, the strategy sets the stage for…
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Amusement park websites: best practices for digital engagement
With nearly half of Americans planning to visit an amusement park within the next year, parks have a big opportunity to bring in business through website traffic.
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How cognitive bias skews design reviews
Being human means we’re not always logical. Our brains have developed certain ways of thinking that help us understand and simplify the complex world around us in simple ways, but unfortunately, those mental shortcuts can often cause problems for us as well. Psychologists refers to these mental patterns as “cognitive biases”: individual beliefs and tendencies…
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Designing better login forms
We’ve all been there, an empty login form sneering at us from the screen, that pit in our stomach when we become acutely aware that we’ve forgotten our password. Or our username. Or the ultimate horror: both. It seems everything online requires a username and password. The number of credentials we’re required to remember pile…
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