Search Icon

Search the site

×

DIRECTV

Network of targeted marketing sites

DIRECTV

DIRECTV came to us wanting to reach a wider user base using personalized marketing sites. To develop this network of dynamic sites would require a deep technical expertise.

Crowd Favorite built a WordPress multisite instance with custom themes and a centralized repository of information, making it possible to launch and maintain hundreds of targeted marketing sites. These sites leverage centralized data to serve personalized content to users based on location.

Directv for Business website on a laptop computer
iPad showing the website Crowd Favorite developed for Directv dealers
Computer showing the website Crowd Favorite built for Directv
Laptop showing the Directv bundles website Crowd Favorite built

INDUSTRY

Capabilities

Digital Strategy
Open Source Development & System Integration

iPad showing the website Crowd Favorite developed for Directv dealers
Computer showing the website Crowd Favorite built for Directv
Laptop showing the Directv bundles website Crowd Favorite built

Read the Case Study(opens in new tab)

Learn more about how Crowd Favorite helped DirecTV expand their network of marketing sites, allowing them to personalize and target their content in different regions.

Read Case Study(opens in new tab)

Case Studies

From strategy to launch, we’ve already been where you’re going.
We are here to support you on your digital transformation journey.

  • From Silos to Synergy: Lexus’s Integrated Customer Care Revolution

    From Silos to Synergy: Lexus’s Integrated Customer Care Revolution

    From Silos to Synergy: Lexus’s Integrated Customer Care Revolution DIRECTV came to us wanting to reach a wider user base using personalized marketing sites. To develop this network of dynamic sites would require a deep technical expertise. Crowd Favorite built a WordPress multisite instance with custom themes and a centralized repository of information, making it possible to launch and maintain hundreds of targeted marketing sites. These sites leverage centralized data to serve personalized content to users based on location. INDUSTRY Automotive Capabilities Composable CMS View Service Page Explore Related Projects Custom Online Applications View Service Page Explore Related Projects Read…

  • Scaling Up for Success: Revitalizing National School Choice Week’s Online Experience

    Scaling Up for Success: Revitalizing National School Choice Week’s Online Experience

    When National School Choice Week (NSCW) approached Crowd Favorite for help, it was to ensure their site would be shored up before an upcoming event. In the prior year, the same event had brought enough traffic to crash the site and cause severe disruptions to the event. In 2020, when the School Choice Week event would need to be 100% virtual, the need to have a performant site was more critical than ever.

  • Disney ABC Press: A Decade of Open Source ROI Success

    Disney ABC Press: A Decade of Open Source ROI Success

    Before WordPress, DGE had six existing network sites, plus a corporate site, all built on an antiquated, proprietary system. As a result, the sites were disjointed and disorganized. This caused an information overload problem for the more than 8,000 members of the press who looked to these sites for fresh program-related content.