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Disney Consumer Products

Disney Consumer Products sought Crowd Favorite’s expertise in rebuilding DisneyConsumerProducts.com, an online portal dedicated to managing their licensing partners worldwide.

Challenge

Built on an antiquated system, the existing site was outdated and limited in terms of functionality. Content updates were also complicated and a challenge for Disney’s team.

Solution

Crowd Favorite built a custom WordPress solution with robust functionality to deliver highly targeted content to users based on their location and unique permissions. Migrating the site to WordPress also ensured Disney staff a flexible content management system, simplifying content updates.

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