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Disney Parks Marketing Digital Playbook

Walt Disney Parks and Resorts enlisted Crowd Favorite to develop their Digital Playbook site, a tool for providing their marketing team with easy access to digital assets and resources.


Walt Disney Parks and Resorts includes more than 50 park and resort brands. With no centralized digital repository of resources, their marketing materials were inconsistent and difficult to manage.


Using WordPress as a framework, Crowd Favorite built a marketing intranet capable of cataloging thousands of assets and content. The site’s intuitive interface makes it easier than ever for the marketing team to access, update, and distribute materials among departments, the media, advertisers, and more.