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Are Your University Websites Working Together, or Against You?
Read FULL Article: Are Your University Websites Working Together, or Against You?There’s a question that exposes more about the health of a university than almost any accreditation review, board presentation, or strategic plan.
Digital Insights from Crowd Favorite
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Using responsive design to create future-ready experiences
*This article was originally published on Forty.co. Forty is now Crowd Favorite. I’m sure you’ve heard all the lovely statistics about how smartphone and tablet usage is skyrocketing, and how if you’re not going mobile, you’re not going anywhere. There’s no denying that our web browsing habits have changed. Thinking beyond the desktop is crucial…
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Crowd Favorite and Simpson College team up to re-launch responsive website on WordPress
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Does “It’s all about you” really work?
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Why successful companies keep investing in ongoing marketing
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The benefits of a web typography style guide
*This article was originally published on Forty.co. Forty is now Crowd Favorite. When designing website mockups, I always do my best to stick to a reasonable number of typography styles, and make sure there is clear intent behind the hierarchy and styles. Doing so keeps the final result more consistent and it leads to…
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Introducing Annotum: a scholarly publishing platform built on WordPress
Today we helped launch a new WordPress theme called Annotum. Annotum was built for scholarly journals and publishers to have a robust, WordPress-based platform for authoring and publishing. This theme also serves as a possible alternative as users transition from Google Knol to WordPress. Crowd Favorite worked in conjunction with Solvitor to ideate, design,…
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How to write effective, attention-grabbing headlines
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Inside the Inc. 5000: what it takes to be a high-growth company
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Every year, Inc. magazine ranks the 5,000 fastest-growing companies (privately held) in the United States. When they released their 2011 list, providing a fresh set of data on the movers and shakers across all industries, we compiled and analyzed this data, comparing it against general business…
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Effective advertising techniques we can learn from infomercials
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How to keep your SEO juice while overhauling your website
*This article was originally published on Forty.co. Forty is now Crowd Favorite. The biggest mistake people make with website redesigns is thinking that it’s just a website redesign. They see the new site, everything seems to work, and they call it done. Meanwhile, their SEO juice is leaking all over the floor. Their rankings are going…
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The Eiffel Tower vs. the Leaning Tower of Pisa: don’t rush it
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Picture the scene: You’re leading a project, and you’ve got all the plans in place. Everything is going smoothly (cue ominous music)…until you notice your to-do list has failed you. You break into a cold sweat as you realize you needed to…
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Tribal design: sacred things
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Using screencast videos to remove the pressure of presenting
*This article was originally published on Forty.co. Forty is now Crowd Favorite. The time has come. You’ve slaved away at those new sketches or website comps for days, and now its time to put the pencil, pen, or mouse down and share your ideas with the client. How do you translate your excitement and…
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Break Writer’s Block by Asking Yourself These 20 Questions
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Metric-lust: how well can you really measure marketing ROI?
*This article was originally published on Forty.co. Forty is now Crowd Favorite. As technology has given our industry the ability to measure more things faster than ever, there’s been a steady trend towards having metrics serve as the basis for design and creative work, with the idea that this will ensure return on investment…
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AMC and WE tv
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Why is sketching such an important aspect of design?
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The truth about truth: why honesty builds stronger bonds
*This article was originally published on Forty.co. Forty is now Crowd Favorite. Great advertising is exceptional truth-telling. In 1912, Harry McCann and four partners launched the advertising agency that would later become McCann Erickson. Their founding motto was “Truth Well Told,” which beautifully expresses one of the most fundamental (and often misunderstood) principles behind advertising…