Personalized Marketing Campaigns with DXP ToolKit 2.2.0

The latest release of DXP TooKit is packed with powerful new features making the ultimate platform for personalization, analytics, and optimization even better!

Published on by Alex Nitu, Product Manager / Technical Strategist

Good to See You Again!

Guess what? We're using DXP ToolKit on this page, so we can tell you were recently on the DXP ToolKit website. That makes us think you're ready to start creating powerful, personalized marketing campaigns that convert! So why not get right to it?

You Asked, We Listened!

In the fast-paced world of digital marketing, personalized marketing campaigns are the key to unlocking unparalleled user engagement. With DXP ToolKit, we're always striving to be at the cutting edge, ensuring that our users have the best tools at their disposal. You've voiced your needs, and we've taken them to heart. We're thrilled to unveil the latest release of DXP ToolKit, v2.2.0, a culmination of your feedback and our dedication to excellence. Dive in as we explore the game-changing features that promise to revolutionize your digital marketing campaigns.

Amp up your Digital Marketing Campaigns with DXP ToolKit's newest release!

In this article you will learn:

  • What's New in DXP ToolKit 2.2.0?
    • 1. Direct Personalization on Gutenberg Blocks
    • 2. Enhanced Support for Layout Widgets
    • 3. AI Feature Experiment Addition
    • 4. WooCommerce Enhancements
    • 5. Event Firing Addition
    • 6. Seamless Integrations
    • 7. LearnDash Enhancements
  • Under-The-Hood
    • Block MetaData (block.json)
    • PSR-4 Autoloading

1. What's New in 2.2.0?

Direct Personalization on Gutenberg Blocks

Gone are the days when you needed a DXP ToolKit wrapper block for personalization. With the new release, you can now personalize directly on blocks, making the process more intuitive and streamlined.
Don’t worry, the DXP ToolKit Personalization block is still available, for those times where you need the same persona rules applied to a group of multiple content pieces.

Personalized Marketing Campaigns are easy using DXP ToolKit

91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.

Source: Accenture

Enhanced Support for Layout Widgets

Whether you're a fan of Beaver Builder or Elementor, DXP ToolKit now supports rows, columns, and other layout widgets. This ensures that your design remains consistent and functional across different platforms.

AI Feature Experiment Addition

DXP ToolKit’s new AI feature experiment gives you the power of artificial intelligence and allows you to test and optimize various content features, ensuring that your digital marketing campaign will always deliver the best possible experience.

WooCommerce Enhancements

For all the e-commerce enthusiasts out there, DXP ToolKit now offers advanced WooCommerce rule types, including:

  • Product/category in cart
  • Product/category in orders
  • Total amount spent
  • Number of orders
  • Number of items in cart
  • Value of items in cart
  • Average order value

Ready to find out more?

DXP ToolKit v2.2.0 is a testament to our commitment to providing the best tools for digital experience platforms. Whether you're a marketing executive, technical strategist, or business owner, this release has something for everyone.

Event Firing Addition

Stay updated with real-time data using the personalized event handling feature. This ensures that you're always in the loop about user interactions on your platform.

Seamless Integrations

DXP ToolKit now integrates seamlessly with ConvertKit and Drip, allowing for a more holistic digital experience. Not enough? No problem! We’ve also added an integration with Gravity Forms, enabling you to serve personalized content based on a users’ form submission status.

LeanDash Enhancements

For those in the e-learning sector, DXP ToolKit now offers expanded LearnDash rule types such as course completion percentage and quiz score.

Introducing DXP ToolKit 2.0 for Personalized Marketing Campaigns

88% of marketers say their biggest driver in personalization is to deliver a better customer experience.

Source: Evergage.

2. Under-the-Hood

In our quest to continually refine DXP ToolKit, we've delved deep into the technical foundations of the platform. This release introduces two significant under-the-hood improvements that not only optimize the product but also align it with industry best practices.

Block Metadata (block.json)

By embracing the block.json approach, DXP ToolKit streamlines the configuration and management of Gutenberg blocks. This centralized system ensures consistency between server-side and client-side settings, paving the way for a more cohesive user experience. Moreover, with built-in internationalization support, DXP ToolKit is better equipped to cater to a global audience, ensuring that content resonates irrespective of geographical boundaries.

PSR-4 Autoloading

Incorporating PSR-4 autoloading elevates the efficiency and interoperability of DXP ToolKit. By standardizing how classes are autoloaded from file paths, we've ensured a smoother, error-free operation. This not only reduces potential conflicts and issues but also speeds up the platform, making your digital experiences faster and more reliable.

70% of consumers say that a company understanding how they use products and services is very important to winning their business.

Source: Salesforce

Personalized Digital Marketing Campaigns are possible with DXP ToolKit's latest release!

A Glimpse Into the Future

In essence, these technical enhancements are a testament to our commitment to excellence when it comes to personalized marketing campaigns. By optimizing the core, we ensure that DXP ToolKit remains agile, robust, and ahead of the curve. While we're excited about the new features and improvements of DXP ToolKit 2.2.0, our journey doesn't end here. Our team is continually exploring innovative ways to enhance the platform and deliver even more value to our customers. As we look ahead, we're committed to refining our product in response to evolving customer needs, market trends, and technological advancements.

Get DXP ToolKit 2.2.0!

We look forward to supporting you on your journey toward a more engaging, relevant, and personalized online presence!

Not yet convinced?

We’re committed to maintaining and providing regular updates to our core version of DXP ToolKit, available for free from the WordPress plugin repository!

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