ColourPop

Customized, high-volume ecommerce site

ColourPop, an up-and-coming cosmetics company with a cult-like following, engaged Crowd Favorite to scale their site in anticipation of record high Black Friday and Cyber Monday sales.

Challenge

After a secret product launch crashed ColourPop’s ecommerce solution, the company had reservations about whether its site could be scaled to support the unprecedented traffic spikes expected on Black Friday and Cyber Monday.

Solution

After conducting strategic and thorough load testing, Crowd Favorite built and tweaked many pieces of site infrastructure allowing ColourPop.com to support a dizzying amount of activity—one sale every second at the height of Cyber Monday 2015. We ensured they wouldn’t fail as a result of having achieved so much success.

By the time Cyber Monday 2015 arrived, ColourPop was doing as many sales in one day as they had in one month in 2014.

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